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Get In The Holiday Spirit at Alpharetta’s Season of Celebration Tree Lighting
Two trees simultaneously lit and holiday festivities in Downtown Alpharetta, Dec. 6
Nov. 14, 2019  10:15 a.m. 
The magic of the season glistens at Downtown Alpharetta’s annual tree lighting event, Season of Celebration presented by WellStar, on Friday, Dec. 6. New this year, two trees will be lit simultaneously to usher in the holidays. The traditional spruce tree in Ole Milton Park and a beautiful tree of lights on the Town Green will both be lit at 6:30 p.m. The celebration begins at 6 p.m. and will fill the downtown area with various attractions: musical performances, Santa, children’s activities, food trucks and more! The event is free to attend for all.

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The Alpharetta Convention and Visitors Bureau Invites Visitors
to Enjoy Seasonal Shops & Sips in Alpharetta, Georgia
Campaign kicks off the holiday season with an Alpharetta shopping and dining getaway giveaway
Nov. 1, 2019  1:54 p.m.
Alpharetta is quickly becoming the shopping and dining paradise of the Southeast with more than 250 shops in three distinguished shopping districts and over 200 restaurants all within 1 mile of each other. Shoppers are invited to check off everything on their gift giving list plus dine on delicious dishes at Alpharetta restaurants. To ring in the new holiday season, the Alpharetta Convention and Visitors Bureau is offering an awesome shopping and dining getaway to Alpharetta in 2020 after the holiday rush.

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Alpharetta Women’s Half Marathon & 5K Race Returns Nov. 3
Alpharetta welcomes runners from all over the Southeast for the Women’s Half Marathon & 5K Race 
Oct. 16, 2019 9:30 a.m.
The Alpharetta Women’s Half Marathon & 5K Race is set for Sunday, Nov. 3, 2019, starting and finishing at the family-friendly atmosphere of Avalon. The Alpharetta Women’s Half Marathon & 5K Race offers options for serious runners to beginners and walkers.

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Music Fills The Streets Of Downtown Alpharetta at The 7th Annual Wire & Wood Alpharetta Music Festival
A Two-Day, FREE Music Festival With Seven Stages And Over 25 Artists, Oct. 11-12
Oct. 3, 2019  1:00 p.m.
The 7th Annual Wire & Wood Alpharetta Music Festival delivers more than 25 artists performing on seven stages over two days and admission is FREE! On Friday and Saturday, Oct. 11-12 from 4 – 11 p.m., local, regional and national performers will fill the streets of Downtown Alpharetta with original music. The event is a platform for artists to share the stories that inspired their songs, offering fans an intimate look behind the making of the music. Music lovers will enjoy extraordinary collaborations as performers join each other on stage for spontaneous sit-ins.

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Alpharetta Convention and Visitors Bureau Launches
New Alpharetta Mobile Tour App
Free mobile tour app features six self-guided Alpharetta walking tours
Oct. 1, 2019  11:20 a.m.
The Alpharetta Convention and Visitors Bureau has launched a free Alpharetta City Tours App that allows users to view six self-guided walking tours in Alpharetta as a virtual brochure and guide. The app features each landmark on a map, a brief description and many times includes a link to learn more info about the landmark, artwork or artist. The app helps visitors easily explore and engage in the city’s unique tour locations using a range of multimedia and mapping features making their visit to Alpharetta even more immersive.

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The Alpharetta Convention and Visitors Bureau
Offers Free Family Reunion Workshop
Sept. 23, 2019  11:00 a.m.
The Alpharetta Convention and Visitors Bureau will host a FREE Family Reunion Workshop on Saturday, Oct. 19 from 10 a.m. – 1 p.m. at the Residence Inn Atlanta Alpharetta/Windward. The Alpharetta CVB’s family reunion specialist will help attendees gain insight into the planning process and show how Alpharetta’s easy access, mild seasons, exceptional facilities and world-class shopping, dining and entertainment make it the perfect location for fun-filled special events.

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Atlanta International Night Market Returning To Alpharetta
New Chinese Acrobats and Lantern Festival added to this year’s three-day open-air night market

Sept. 17, 2019 10:15 a.m.
The Atlanta International Night Market (AINM) is headed back to North Point Mall in Alpharetta, Oct. 4 – 6. The three-day event will feature dozens of cultural performances, a kid’s zone, a central bar featuring signature cocktails, an interactive International Village and over 100 vendors selling food, retail and hand-crafted items from all over the world. New for 2019, Atlanta International Night Market will feature Chinese Acrobats and a Lantern Festival all three nights of the event.

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Downtown Alpharetta To Host 8th Annual European Market
Experience Old-World Artisanal Treasures in Awesome Alpharetta, Sept 21-22
September 10, 2019 1:30 p.m.
Alpharetta’s European Market is set for September 21-22, in Downtown Alpharetta. Shoppers will find 40 of the best artisans showcasing an eclectic ensemble of vintage style home décor, furniture, works of art, handcrafted jewelry, one-of-a-kind finds, fashion clothing, accessories, gifts and unique treasures. For two days only, all under a large tent the length of Milton Avenue, the city will transform into a scene echoing lively European open-air markets.

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The Alpharetta Convention and Visitors Bureau Presents
the 12th Annual Wedding Showcase
Aug. 27, 2019 11:00 a.m.
The Alpharetta Wedding Showcase, a program put on by the Alpharetta Convention and Visitors Bureau, will be held Sunday, September 22, 2019 from 1 to 3:30 p.m. at The Hotel at Avalon & Alpharetta Conference Center. This is a free event to attend and is open to all individuals looking to plan their upcoming wedding.

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Freedom Bowl Kicks Off Labor Day Weekend
12 High School football teams from around the U.S. to compete for the Bowl Championships, Aug 29-31
Aug. 20, 2019 2:45 p.m.
The Freedom Bowl brings together 12 top high school football teams over Labor Day Weekend to compete in six games over two days at Milton High School. The event encompasses over 800 players and 200 coaches to promote high school football and player development. The Freedom Bowl also educates student athletes, coaches, their families and fans on true heroism and to support those who serve and protect our nation.

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Alpharetta Convention and Visitors Bureau To Host Free Treat Friday at Kilwins Alpharetta
August 8, 2019 10:00 a.m.
Residents and visitors are invited to stop by Kilwins Alpharetta for a free scoop of ice cream compliments of the Alpharetta Convention and Visitors Bureau. Free Treat Friday at Kilwins is set for Friday, Aug. 23 from 11 a.m. – 3 p.m.

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7th Annual Wire & Wood Alpharetta Music Festival Announces Headliners
Multi-stage free music festival to feature G. Love & Special Sauce and Maggie Rose, Oct 11-12
Aug. 7, 2019  10:30 a.m.
The Wire & Wood Alpharetta Music Festival returns to Downtown Alpharetta for its seventh year on Friday and Saturday, Oct. 11-12 from 4 p.m. – 10 p.m. The FREE admission festival will showcase more than twenty (20) top musicians performing their original hit songs and telling the stories that inspired them on seven (7) outdoor and indoor stages. This year’s festival will feature headliners G. Love & Special Sauce and Maggie Rose.

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Alpharetta Convention and Visitors Bureau Invites Visitors to
Explore “Awesome Eats Found Only In Alpharetta”
New campaign includes a gourmet weekend giveaway worth $1,800
Aug. 1, 2019  1:00 p.m.
The Alpharetta Convention and Visitors Bureau invites visitors to experience “Awesome Eats Found Only In Alpharetta” with its new tourism campaign and weekend getaway package giveaway. Whether checking out one of the 200+ restaurants, sipping spirits at local hangouts, exploring a food festival, or learning how to create mouthwatering dishes at one of Alpharetta’s distinguished cooking schools, visitors will see why Alpharetta is a foodie’s paradise.

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IronKids Returning To Alpharetta
The Nation’s Top Youth Triathletes to Compete, Sept 14-15
July 12, 2019 10:15am – IronKids Alpharetta, one of the largest IronKids triathlons in the country, is returning to Alpharetta on Sept. 14-15, 2019, at the Wills Park Pool. Saturday events include an expo and bike drop-off from 12 – 5 p.m. Sunday’s race day kicks off at 7:15 a.m. and runs until 11 a.m. Registration is now open for entrants.

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Alpharetta Kicks Off New Summer Music Listening Series
Free live music offered at Alpharetta’s Music at Twilight, Select Fridays June 14 – Aug. 23
June 13, 2019  10:00 a.m.
The City of Alpharetta and Alpharetta Convention & Visitors Bureau are joining forces to build upon the energy in Downtown Alpharetta and enhance the thriving music scene with a new, free summer music series, “Alpharetta’s Music at Twilight”. These intimate performances will be held on select Fridays from 8:30 – 10:30 p.m. through August at Ole Milton Park on the corner of Milton Ave. and N. Main Street.

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Alpharetta Welcomes Visitors With “Summer Eats and Treats”
New campaign highlights family-friendly attractions and dining spots with a getaway giveaway
June 5, 2019  11:40 a.m.
The Alpharetta Convention and Visitors Bureau invites visitors to experience “Summer Eats and Treats” in Alpharetta, Ga. with its new tourism campaign and weekend getaway package giveaway that runs until July 31, 2019.

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Alpharetta To Host Cutting Edge Spring Nationals Lawn Mower Race
10 classes of the Nation’s fastest lawn mower racers to compete, May 31 – June 1
May 15, 2019 11:00 a.m.
Alpharetta is set to welcome United States Lawn Mower Racing Association (USLMRA) as racers from across the country will compete in the 2019 USLMRA Cutting Edge Georgia Spring Nationals on May 31 – June 1 at Wills Park Equestrian Center.

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Free Treat Friday at the Alpharetta Welcome Center
May 8, 2019 3:00 p.m.
Stop by the Alpharetta Welcome Center to kick off summer with FREE pie! The Alpharetta Convention and Visitors Bureau invites residents and visitors to Free Treat Friday on Friday, May 24 from 10 a.m. – 2 p.m., while supplies last.

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