Press Releases
General Managers Tristan Haas and Alex Morales Bring Decades of Hospitality Experience to Help Advance City’s Tourism Vision
Tristan Haas Alex Morales
February 18, 2026 — The Alpharetta Convention and Visitors Bureau (CVB) recently approved the appointment of two new members to its Board of Directors. Tristan Haas, General Manager of The Hamilton Alpharetta, and Alex Morales, General Manager of the Atlanta Marriott Alpharetta, will represent the city’s lodging industry, bringing valuable leadership and hospitality expertise to the board.
With record-setting crowds, sustainability initiatives and an electrifying 2026 lineup, Alpharetta’s world-class venue continues to draw fans from across the nation.
January 29, 2026 — Since opening in 2008, Ameris Bank Amphitheatre has become North Georgia’s premier live entertainment venue. After hosting 35 concerts in 2025 and with 17 events already on the calendar for 2026, this world-class venue is preparing to welcome more than half a million music fans to Alpharetta.
January 27, 2026 — Downtown Alpharetta will serve up a world of flavor when the 34th annual Taste of Alpharetta returns on Thursday, May 14, 2026, from 5 p.m. to 10 p.m. One of the Southeast’s most anticipated culinary events, the festival expects to attract more than 25,000 attendees for an evening of exceptional food, live music and family-friendly fun. Visitors will savor signature dishes and creative bites from more than 60 local restaurants, with tasting portions priced from $1 to $6.
Create, Savor, and Play: Alpharetta Announces Winter 2026 Weekend Getaway Contest
December 17, 2025 — Winter in Alpharetta means getting creative, staying active, and savoring the season indoors. Hands-on crafting, live theater, music, comedy and chef-driven meals give locals and travelers of all ages nonstop reasons to head out despite the chill. With the “Made in Alpharetta” weekend getaway contest, one lucky entrant has the chance to win an escape that highlights the variety of the city.
New Director of Public Relations and Communications brings more than two decades of communications and marketing expertise to the organization.
November 20, 2025 — The Alpharetta Convention & Visitors Bureau (Alpharetta CVB) recently added Melissa Holder to the team as the Director of Public Relations and Communications. With more than 20 years of experience in communication, marketing, media relations, and stakeholder engagement, she is responsible for promoting Alpharetta as a vibrant destination for all ages to the media and the community.
November 7, 2025— The holiday season is getting an upgrade – Elf’d UP returns to UP on the Roof November 21 through December 31, transforming the best rooftop in Alpharetta into a high-energy, holiday-themed escape decked out with over-the-top decor, creative cocktails and festive vibes galore.
Shop, Sip and Shine: Experience the sparkle of the season as Alpharetta transforms into a festive wonderland filled with lights, laughter and local charm.
November 3, 2025 — This holiday season, Alpharetta is turning up the twinkle. With tree lightings, glittering storefronts, seasonal pop-ups and festive celebrations around every corner, the city invites guests to immerse themselves in the magic. Visitors can even enter to win a weekend getaway filled with food, shopping and fun!
October 10, 2025 – This holiday season, Alpharetta invites everyone to unwrap the magic of shopping small and discovering big charm. With a curated collection of boutiques and specialty shops found “Only in Alpharetta,” the city transforms into a festive wonderland filled with one-of-a-kind gifts, stylish treasures, and memorable experiences.
October 1, 2025 – Lace up and get ready: the Alpharetta Women’s Half Marathon & 5K presented by HOKA is back on Sunday, November 2, 2025, inviting women from across the Southeast to run, relax, and repeat in one of Georgia’s most scenic fall races. Starting at 7:00 a.m. with a wave system, participants will be grouped according to their estimated finish times, ensuring a smooth and safe race start. The course winds through Alpharetta’s picturesque streets, where vibrant fall foliage and charming.
September 23, 2025 – With 45 restaurants on the lineup, Alpharetta Restaurant Week is set to showcase the city’s flavor-packed culinary scene. From beloved neighborhood favorites to award-winning, chef-driven concepts, participating Alpharetta restaurants will offer multi-course prix fixe lunch and dinner menus October 11–18, giving food lovers the perfect chance to taste their way through the city. Launched in 2012 by the Alpharetta Convention and Visitors Bureau in partnership with Flavors Magazine, Alpharetta Restaurant Week has grown into a beloved culinary tradition across metro Atlanta, drawing food lovers eager to savor the city’s vibrant dining scene.
Alpharetta Convention & Visitors Bureau Announces Appointment of Mario A. Mireles to Board of Directors
September 18, 2025 – The Alpharetta Convention & Visitors Bureau (ACVB) is pleased to welcome Mario A. Mireles, Senior General Manager at North Point Mall, to its Board of Directors. Mireles brings extensive leadership experience and a deep understanding of the hospitality and property sectors, strengthening ACVB’s efforts to promote Alpharetta as a vibrant destination for visitors.
Countdown to Wire & Wood Songwriters Festival: Music, Art, and More
Two days, six stages, endless local flavor–all in downtown Alpharetta.
September 17, 2025 – The City of Alpharetta is making final preparations for the return of the Wire & Wood Songwriters Festival, happening Friday and Saturday, October 10–11, in the heart of Downtown Alpharetta. This free, two-day event will showcase more than 30 live performances across six outdoor stages. The festival also brings back its popular Listening Room at Roaring Social, a limited-capacity, ticketed experience that offers an intimate, behind-the-scenes look at the art of songwriting, featuring three remarkable performers. Festivalgoers can also enjoy the return of the Music Makers Market and the Live Art Lounge, which blend music-themed artwork, handcrafted goods, and interactive art.
Alpharetta launches seasonal promotion: YOUR TICKET TO A WORLD OF FLAVOR: One City. Endless Cuisines
Alpharetta celebrates global cuisine with a two-month culinary promotion and getaway giveaway.
September 1, 2025 – This fall, Alpharetta invites food lovers on a journey that spans continents without ever leaving city limits. From September 1–October 31, 2025, the Alpharetta Convention & Visitors Bureau is serving up “YOUR TICKET TO A WORLD OF FLAVOR: One City. Endless Cuisines”, a celebration of the city’s rich culinary diversity with over 200 restaurants representing flavors from across the globe.
Kick Off an Unforgettable Alpharetta Weekend with the Mayor’s
Corporate Challenge 5K
August 29, 2025 – Start your Alpharetta weekend with purpose and energy at the 29th Annual Mayor’s Corporate Challenge 5K, happening Thursday, September 18 in downtown Alpharetta. Hosted by the Rotary Club of Alpharetta and the City of Alpharetta, this beloved event brings together the corporate community to raise funds for impactful local and international causes. Then, keep the momentum going and live like a local all weekend long in Alpharetta.
Wire & Wood Songwriters Festival Announces Entertainment Lineup Featuring 30+ Artists Across 6 Stages
Free admission festival blends live music, creative culture, and local flavor into one epic weekend in downtown Alpharetta
August 6, 2025 – The Wire & Wood Songwriters Festival has unveiled the full entertainment schedule for the highly anticipated 2025 festival, scheduled to take place on Friday and Saturday, October 10-11. Alpharetta’s popular fall event transforms the downtown area into an open-air venue for music lovers and creators! This free admission festival will feature more than thirty performances on six outdoor stages, as well as an exclusive ticketed listening room concert held at Roaring Social.
Sounds of Summer: Alpharetta Launches New Campaign to Highlight the City’s Live Music Scene
July 1, 2025 – This summer, Alpharetta is turning up the volume with the launch of “Sounds of Summer in Alpharetta”, a promotional campaign from the Alpharetta Convention and Visitors Bureau (ACVB) to celebrates the city’s dynamic and diverse live music offerings.
Fairfield Inn & Suites Alpharetta Avalon Area Now Open
June 26, 2025 – Fairfield Inn & Suites Alpharetta Avalon Area Now Open Alpharetta’s newest hotel, Fairfield Inn & Suites Alpharetta – Avalon Area is now open. This beautiful 166-room hotel, the Fairfield Inn & Suites Alpharetta is designed to provide travelers with the perfect balance of comfort, convenience, and modern sophistication. The hotel offers a warm welcome to travelers and provides a refreshing stay experience in Alpharetta. Guests will appreciate the hotel’s inviting atmosphere, contemporary décor, and exceptional attention to detail that make every stay feel special.
The Faces of the Alpharetta Convention & Visitors Bureau
Meet the Team Behind Alpharetta’s Tourism Magic
June 18, 2025 – At the Alpharetta Convention & Visitors Bureau (ACVB), the team believes in more than just promoting this vibrant city – they live and breathe it. From creating unforgettable visitor experiences to showcasing everything from boutique shopping to big-name concerts, meet the friendly faces behind the magic that makes Alpharetta an incredible place to visit, stay, and play.
Triple Crown Softball Southeast Nationals Returns to Alpharetta
June 17, 2025 – Triple Crown Fastpitch stands at the forefront of elite fastpitch competition, hosting over 100 premier events nationwide. Since its founding in 1995, Triple Crown has served as a national hub where passionate athletes, dedicated coaches, and enthusiastic fans come together in the spirit of skill and teamwork.
Alpharetta Convention & Visitors Bureau Appoints Tim Zugger as Chairman of the Board of Directors
June 4, 2025 – The Alpharetta Convention & Visitors Bureau (ACVB) is proud to announce the appointment of Tim Zugger as the new Chairman of the Board for FY2025-2026. A seasoned hospitality leader with more than 40 years of experience, Zugger brings a deep understanding of hotel operations, customer service excellence, and community engagement to the role.
Alpharetta Convention & Visitors Bureau Welcomes Paul Bodine to Board of Directors
June 2, 2025 – The Alpharetta Convention & Visitors Bureau (ACVB) is pleased to announce the appointment of Paul Bodine, Area General Manager at Jamestown, to its Board of Directors