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Awesome Alpharetta

Explore Alpharetta, GA, just 30 minutes from Atlanta, where city vibes meet small-town charm. Discover shops, dining, events, and more in this vibrant Southern gem. Named The South’s Best Cities On The Rise 2024 by readers of Southern Living® Magazine, Alpharetta offers over 300 experiences between the North Georgia Mountains and Atlanta. Your adventure begins here!

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Capture the Magic of the Holidays!

Your Storybook Season Begins in Alpharetta!

Come experience millions of Twinkling Lights and savor your favorite Holiday Delights in Alpharetta! Explore artists markets, cheer for tree lightings, shop till you drop and savor fabulous international dining. ENTER TO WIN your own Shopping and Dining Getaway today!

Find Your Holiday Fun

Alpharetta's A-List

  • Start Your Magical Holiday!

    Season of Celebration Alpharetta Tree Lighting

    November 21, 5:00 - 8:00 pm

    Celebrate the Season with Alpharetta's Tree Lighting on the Town Green! See millions of lights, enjoy live music, snow flurries, sing alongs and roasted marshmallows as the season is officially opened by St. Nick himself....

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  • Avalon on Ice

    November 22, 2026 - January 18, 2027

    Lace up and join the crowned at Avalon's Rockefeller Center-inspired ice-skating rink in The Plaza. Come for the themed nights, enjoy fun activities and awesome treats and see Santa and friends....

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  • Earn a custom Canvas Tote Bag!

    Alpharetta Retail Month

    November 1 - 30

    Four Districts. Endless Fun. Alpharetta's unique and locally owned retailers offer a shopping experience unlike any other. Spend $150 at Alpharetta shops and earn a canvas tote bag!...

    Alpharetta Retail Month

  • Celebrate America250 in Alpharetta!

    All Year

    This year the United States marks 250 years since the signing of the Declaration of Independence. Learn how Alpharetta connects to this amazing history with a walk through downtown!...

    Celebrate America250 in Alpharetta