Alpharetta is perfectly positioned between the enchanting and adventurous North Georgia Mountains and the vibrant international city of Atlanta. Our city conveniently gives you quick access to more than 300 things to do.
The joy and allure of the season comes to life when you visit Alpharetta for the holidays. Discover the magic this holiday season with picturesque backdrops, charming shops and delightful dining that will truly make memories for years to come.Learn More
Get in the joyous spirit in Alpharetta. From tree lighting events and ice skating to culinary celebrations and holiday plays, there is a wealth of family-friendly activities for everyone to enjoy....Discover the Holiday Magic
There’s nothing more magical at Christmas than taking your kids to meet Santa. Here’s our round-up of some of the most wonderful places to see Santa ...Santa Clause is Coming to Town
One of the most unique and enchanting parts of Alpharetta is how connected the city is, making getting from one area to another as easy as riding a bike...Let's Ride!
Black Friday returns this year bigger and better than ever! Enjoy the biggest shopping day of the year in Alpharetta on Friday, November 25. Check out our list on where you'll find it all this year....Shop 'til You Drop