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Shop, Sip, & Shine! Sleigh Your Holiday in Alpharetta.

Shop, Sip, & Shine with Your Own Perfect Weekend!

You don’t have to go to the North Pole to experience the magic of the holidays! It’s all right here in Alpharetta, Ga. Families can shop, sip, and shine their way through twinkling lights and sparkling storefronts, with unforgettable experiences on every corner.

SLEIGH Your Own HOLIDAYS This Season!

Enter for a chance to win a weekend in Alpharetta, with some cozy winter treats!
Contest runs from November 1–December 31, 2025.

Enter to Win

Getaway package for one lucky winner includes:

Total prize package valued at approximately $590.  You can also enter by visiting the Alpharetta Welcome Center between November 1 and December 31, 2025, to enter in person. One entry per person. Winner will be selected and notified the week of January 5, 2026. Prize package is valued at $590. No cash value.

A full list of contest rules can be found here. Offered by the Alpharetta Convention & Visitors Bureau.

SHOP

With more than 250 shops across its dynamic districts, there’s truly something for everyone in Alpharetta.

At Avalon, upscale boutiques line the boulevards with curated finds, from the artisan leather goods at Fount to the signature scents of Jo Malone. Just down the road, Downtown Alpharetta offers charming, walkable experiences filled with locally owned treasures like Ginny & Daughters, a boutique specializing in handcrafted home goods. Or get your jingle on with Comeback Vinyl, your local record store.

The North Point area blends big-name favorites with family friendly fun. Fashion lovers can refresh their wardrobe at H&M, where trendy styles meet everyday comfort. And for the youngest shoppers, Learning Express is a wonderland of imagination, bursting with toys, interactive games, and gifts that spark creativity and joy.

SIP

Once your shopping bags are full, unwind at one of Alpharetta’s standout dining spots. Cozy up with a hot cocoa or spiced latte from local favorites like Just Love Coffee Cafe or Fuel Coffee, or indulge in a wine tasting at Cooper’s Hawk Winery & Restaurant.

And for a dash of holiday cheer, don’t miss the city’s seasonal pop-up bars! Mercantile Social, UP on the Roof, The Cape Restaurant & Beach Bar, and The Hamilton Hotel are serving up festive cocktails in dazzling style from twinkling lights to creative drink menus, these spots are perfect for toasting the season in style.

SHINE

As night falls, Alpharetta shines! Trees light up all around town to kick off the holidays. The annual Season of Celebration tree lighting in Downtown Alpharetta is the perfect time to stroll through a festive wonderland, getting that perfect holiday photo with the family and friends. The holiday magic continues at Avalon with its signature seasonal celebration, The Lighting of Avalon, a dazzling event that brings the community together. Guests can enjoy a festive ice skating experience at Avalon on Ice in the center of The Plaza, surrounded by twinkling lights, cheerful music, and the joyful buzz of the season. Whether you’re gliding across the rink or soaking in the sights, Avalon offers a picture perfect way to celebrate the holidays in style.

Celebrate the season with Alpharetta’s premier holiday experience! Lights on the Loop is a month-long celebration featuring a spectacular light display along a one-mile stretch of the Alpha Loop trail. With themed weekends, live entertainment, and a curated Winter Village, this event is expected to draw hundreds of visitors and creates unforgettable holiday memories.