Don’t Miss Events

Looking for a list of ‘Don’t Miss’ Alpharetta events? Look here for ongoing and popular annual events in the Alpharetta area. Don’t miss these happenings!

Ongoing Events

Alpharetta Farmers Market
Saturday mornings April 1- November 25, 2023
8:30AM- 12:30PM
Shop local at the Alpharetta Farmers Market featuring food vendors including produce, grass-fed meats, cheese baked goods and more.

Alpharetta Food Truck Alley
4th Thursdays of the month, April – October 2023
5:00PM – 9:00PM
Stroll the streets, eat delicious food, listen to some great music and kick off the weekend a little early! Approximately six to eight food trucks will roll out amazing eats with seating available on the street.

Avalon Nights Live
Fridays, April 7 – October 20, 2023
Unwind after a long week with live music in The Plaza every Friday from 6PM to 8PM at Avalon Nights Live! Grab your friends and family and get ready to dance the night away.

Alpharetta Art in the Park at Brooke Street Park
Saturday & Sundays: June 24-25, July 22-23, August 26-27, September 23-24
Look for artists at work creating masterpieces right before your eyes at this outdoor market under the trees that attracts art lovers and exhibitors from all over the Atlanta area.

Alpharetta Music City- Live Music Match
Music Match was created to bring original musicians to you to create a vibrant music scene year round in Alpharetta.

Home by Dark at Brooke Street Park Concert Series
Saturdays: June 10, July 8, August 12, September 9
Bring a blanket and a picnic, and enjoy free, live, family-friendly performances by different Alpharetta based entertainment groups. Free admission.

Home by Dark Concerts at Union Hill Park
One weekend each month, May – October 2023
The inaugural year of this new music series with Home by Dark at Union Hill Park will provide patrons an opportunity to purchase premier table seating for a premium musical experience under the covered pavilion nestled amongst the peaceful trees of the park. Admission ticket required

Annual Events

4th of July Celebration
July 4, 2023
Wills Park
Pack a picnic and celebrate our great nation with your family under the stars. A brilliant display of fireworks at dusk! Come decked out in good ole’ red, white and blue!

Alpharetta Brew Moon Fest
September 23, 2023
Downtown comes alive for this annual beer fest with great food and beverages for purchase. Bring your own chairs or tables available for purchase.

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Wire & Wood Alpharetta songwriters festival
October 13-14, 2023
Music will flow through the streets as talented artists perform their own songs with soulful melodies, magnificent vocals and expressive lyrics while interacting with the audience. Listeners will learn the stories behind each song and may recognize some of the tunes that are played by their favorite musicians. Selected as one of the Top 20 Events in 2018 by the Southeast Tourism Society!

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Alpharetta Restaurant Week
October 15-21, 2023
Alpharetta boasts an unbeatable lineup of top-notch culinary hot spots and Alpharetta Restaurant Week is the perfect time for patrons to try a new restaurant or revisit a favorite. Participating restaurants will offer a special dinner menu with multiple courses for $25-$50+ and many also offer similar lunch menus for $20-$35+ (beverage, tax and gratuity not included).

Alpharetta Women’s Half Marathon and 5K Race Presented by Altra
November 5, 2023
Pack your running shoes and join us for the Alpharetta Women’s Half Marathon & 5k. After crossing the finish line back at Avalon. All pre-registered race participants will receive an Alpharetta Women’s Half Marathon 5K shirt, finisher medal, goodie bag and complimentary food and refreshments.

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Lighting of Avalon
November 19, 2023
A celebration for the season you won’t want to miss! Get in the holiday spirit with festive music and free activities for the whole family. From the annual opening of Avalon on Ice to the magnificent tree lighting, and an appearance from Jolly Old Saint Nick himself, there’s something exciting for all to enjoy.

Season of Celebration Tree Lighting
November 18, 2023
Come together to create special memories throughout the season with your family at this holiday extravaganza! Watch as 10,000 bulbs light up the city!

Noon Year’s Eve
December 31, 2023
Kick off your New Year’s celebration early and come out to Avalon’s Noon Year’s Eve Party at The Hotel at Avalon! This family friendly event invites party-goers of all ages to ring in the new year with live music, face painting, crafts, and a countdown to Noon when a giant balloon drop will welcome in the New Year!


Luck of Avalon
Returns March 2024
Calling all lads, lassies, and little leprechauns! Celebrate St. Patrick’s Day, Avalon style, while sipping & strolling the Boulevard with live music, Irish flair, and more to sham-ROCK the night away! Free admission.

ShamRockin’ for a Cure
Returns March 2024
ShamRockin’ for a Cure is an award-winning Party for a Purpose that has raised more than $2.9 million dollars for the Cystic Fibrosis Foundation. We are back with live music, food & drinks from 30+ vendors, live & silent auctions, and more!

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Alpharetta Wine Festival
2024 Date TBA
Enjoy a relaxing and leisurely afternoon in Downtown Alpharetta. Sample wines from your favorite participating restaurants and businesses. Ticket holders will receive complimentary wine tastings and a commemorative glass.

Celebrate Freedom Rodeo
Returns May, 2024
Wills Park Equestrian Center
11915 Wills Rd.
More information
The Celebrate Freedom Rodeo returns to Alpharetta’s Wills Park Equestrian Center arena. The two-day, action-packed western celebration will feature special events for all ages and is sure to put the whole family in a hootin’ and hollerin’ mood.

Paint the Town: Alpharetta Plein Air
Returns May, 2024
Downtown Alpharetta
Plein air, from the French term en plein air, is the method of painting outdoors directly from life. Art lovers will have the chance to watch artists in action throughout the week with opportunities to purchase original works with hometown appeal, featuring locations such as Alpharetta City Center, parks, gardens and more.

Taste of Alpharetta
May 9, 2024
Mark your calendars to dine in Downtown Alpharetta at over 60 restaurants in one fun night. Sample delicious appetizers, entrees and desserts from the top chefs in town. Enjoy culinary demonstrations, activities for all ages and entertainment to please every palate. Admission is free, you may purchase food tickets on site. A Southeast Tourism Society Top 20 Event for 2017, 2018, 2019!

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Alpharetta Arts Streetfest
May 25-26, 2024
The Grove at Wills Park
Alpharetta Arts Streetfest will feature more than 90 artists from across the U.S. Festival goers can stroll through the outdoor gallery, meet the artists and acquire a piece of original whimsical art.

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Savor the Boulevard
June 2024
You’re invited to Avalon’s largest outdoor dinner party! Join us for Savor the Boulevard inviting guests from the community to enjoy an exquisite evening of dining al fresco on the Boulevard.