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Holiday Happenings in Alpharetta

Spend the most wonderful time of the year in Alpharetta by planning a relaxing Alpharetta holiday retreat to get you and your crew in the joyous spirit. From tree lighting events, ice skating at Avalon, and culinary celebrations to holiday plays, there is a wealth of family-friendly events for everyone to enjoy.

Are you trying to find Santa? He may just be here in Alpharetta! Check out our page listing all the places to see the Jolly Ol’ Man.

Check out the Events From These Categories:

Alpharetta Farmers Market

Saturday Mornings – November 7 & 14

8:30 a.m. – 12:30 p.m.

Downtown Alpharetta

Curate your holiday gifts at the Alpharetta Farmers Market. Featuring food vendors offering produce, grass-fed meats, cheese, baked goods, and more. Free admission.

Once Upon A Merry Maze

November 13-January 3 – Fridays, Saturdays, Sundays

Times vary

North Point Mall, 1000 North Point Cir.

This holiday adventure is fun the whole family will love, winding their way through a magical maze with fun characters. Ticket admission required.

North Point Holiday Kick Off

November 21

12:00 – 3:00 p.m.

North Point Mall, 1000 North Point Cir.

Located in the center court inside North Point Mall, a marching band parade will welcome Santa. There will be face painters, balloon twisters, roaming characters, and stilt walkers for a fun family event. Free admission.

Friendship Ring of Kids Holiday Display

November 21 – December 31

All Day

Innovation Academy – 125 Milton Avenue

Experience this beloved Alpharetta landmark as never before. It will be transformed into a festive winter scene with sparkling lights, seasonal décor, and cheerful holiday accents. Kids can enjoy the whimsical display featuring the Friendship Ring of Kids dressed in colorful winter hats. The scene provides the perfect photo opportunity for families and holiday memory-making.

Artists Holiday Market hosted by Arts Alpharetta

November 21

10:00 a.m. – 4:30 p.m.

Alpharetta Arts Center – 238 Canton St., Alpharetta, GA 30009

Arts Alpharetta’s much-anticipated Holiday Artists Market is back! Experience a delightful day of festive shopping at the Alpharetta Arts Center. Explore booths filled with unique, handmade pieces perfect for holiday giving. Browse a wide selection of original artwork—from jewelry and ceramics to seasonal items and wearable art—created by both new and returning artists. Free admission.

Avalon on Ice

November 22, 2026 – January 18, 2027 

Times Vary

Avalon – 400 Avalon Blvd.

Ice skate on Avalon’s Rockefeller Center-inspired ice-skating rink in The Plaza. Watch for theme nights and enjoy warm tasty treats rink side. Ticket admission required.

Alpharetta Christmas Market

December 5

9:00 a.m. – 4:00 p.m.

Innovation Academy – 125 Milton Avenue

Enjoy shopping for holiday gifts and products for everyone on your list. Discover a variety of crafts, food, decor, jewelry and more. Free admission.

Snow Day at Alpharetta City Center

December 5

11:00 a.m. – 1:00 p.m.

Town Green – 2001 Commerce Street

There’s ‘snow’ place like Alpharetta’s annual Snow Day at ACC. The town green will be transformed into a winter wonderland, where guests can enjoy live music, snow, craft-making stations and several social-media worthy photo opportunities. Free admission.

Makers Market Local Holiday Street Fair

December 12

10:00 a.m. – 6:00 p.m.

Avalon – 400 Avalon Blvd.

Find the best local artists, crafters, designers, and makers for a truly unforgettable holiday shopping experience. Free admission.

Alpharetta Winter Parade

December 12

5:30 – 7:00 p.m.

Downtown Alpharetta – Canton Street

Celebrate the community, highlighting Alpharetta’s youth, civic organizations, and the Rotary Club of Alpharetta. Free admission.

Jingle Jog

December 13 

9:00 a.m. – 12:00 p.m.

The Hotel at Avalon – 9000 Avalon Blvd.

Spread the holiday cheer as you dash along the Boulevard with Santa. This one-mile fun run is for elves of all ages and will feature festive surprises to get you in the spirit of the season. After you race down the Boulevard, stick around for a Holiday Brunch featuring a Nutcracker Ballet performance and other activities. Ticket admission required.

Alpharetta Farmers Market

Saturday Mornings – November 7 & 14

8:30 a.m. – 12:30 p.m.

Downtown Alpharetta

Curate your holiday gifts at the Alpharetta Farmers Market. Featuring food vendors offering produce, grass-fed meats, cheese, baked goods, and more. Free admission.

Once Upon A Merry Maze

November 13-January 3 – Fridays, Saturdays, Sundays

Times vary

North Point Mall, 1000 North Point Cir.

This holiday adventure is fun the whole family will love, winding their way through a magical maze with fun characters. Ticket admission required.

North Point Holiday Kick Off

November 21

12:00 – 3:00 p.m.

North Point Mall, 1000 North Point Cir.

Located in the center court inside North Point Mall, a marching band parade will welcome Santa. There will be face painters, balloon twisters, roaming characters, and stilt walkers for a fun family event. Free admission.

Friendship Ring of Kids Holiday Display

November 21 – December 31

All Day

Innovation Academy – 125 Milton Avenue

Experience this beloved Alpharetta landmark as never before. It will be transformed into a festive winter scene with sparkling lights, seasonal décor, and cheerful holiday accents. Kids can enjoy the whimsical display featuring the Friendship Ring of Kids dressed in colorful winter hats. The scene provides the perfect photo opportunity for families and holiday memory-making.

Artists Holiday Market hosted by Arts Alpharetta

November 21

10:00 a.m. – 4:30 p.m.

Alpharetta Arts Center – 238 Canton St., Alpharetta, GA 30009

Arts Alpharetta’s much-anticipated Holiday Artists Market is back! Experience a delightful day of festive shopping at the Alpharetta Arts Center. Explore booths filled with unique, handmade pieces perfect for holiday giving. Browse a wide selection of original artwork—from jewelry and ceramics to seasonal items and wearable art—created by both new and returning artists. Free admission.

Avalon on Ice

November 22, 2026 – January 18, 2027 

Times Vary

Avalon – 400 Avalon Blvd.

Ice skate on Avalon’s Rockefeller Center-inspired ice-skating rink in The Plaza. Watch for theme nights and enjoy warm tasty treats rink side. Ticket admission required.

Alpharetta Christmas Market

December 5

9:00 a.m. – 4:00 p.m.

Innovation Academy – 125 Milton Avenue

Enjoy shopping for holiday gifts and products for everyone on your list. Discover a variety of crafts, food, decor, jewelry and more. Free admission.

Snow Day at Alpharetta City Center

December 5

11:00 a.m. – 1:00 p.m.

Town Green – 2001 Commerce Street

There’s ‘snow’ place like Alpharetta’s annual Snow Day at ACC. The town green will be transformed into a winter wonderland, where guests can enjoy live music, snow, craft-making stations and several social-media worthy photo opportunities. Free admission.

Makers Market Local Holiday Street Fair

December 12

10:00 a.m. – 6:00 p.m.

Avalon – 400 Avalon Blvd.

Find the best local artists, crafters, designers, and makers for a truly unforgettable holiday shopping experience. Free admission.

Alpharetta Winter Parade

December 12

5:30 – 7:00 p.m.

Downtown Alpharetta – Canton Street

Celebrate the community, highlighting Alpharetta’s youth, civic organizations, and the Rotary Club of Alpharetta. Free admission.

Jingle Jog

December 13 

9:00 a.m. – 12:00 p.m.

The Hotel at Avalon – 9000 Avalon Blvd.

Spread the holiday cheer as you dash along the Boulevard with Santa. This one-mile fun run is for elves of all ages and will feature festive surprises to get you in the spirit of the season. After you race down the Boulevard, stick around for a Holiday Brunch featuring a Nutcracker Ballet performance and other activities. Ticket admission required.

The Hamilton Alpharetta’s Annual Christmas Tree Lighting

November 20

5:30 – 8:30 p.m.

The Hamilton Hotel – 25 Milton Avenue

Celebrate the season with live music, hot cocoa Bailey’s bar, festive treats, photos with Santa, carolers from the Alpharetta High School Chorus, a family photo area, and a big screen showing holiday classics on the Amenity Deck. The tree lighting begins at 6:30 p.m. Free admission.

Season of Celebration Tree Lighting

November 21

5:00 – 8:00 p.m.

Downtown Alpharetta – 2001 Commerce Street

Come together to create special memories this season with your family at this holiday extravaganza! Watch as 10,000 bulbs light up the city! Free admission.

Lighting of Avalon

November 22

2:00 – 7:30 p.m.

Avalon – 400 Avalon Blvd.

Get in the holiday spirit with festive music and free activities for the whole family. From the annual opening of Avalon on Ice to the magnificent tree lighting at dusk and an appearance from Jolly Old Saint Nick himself, there is something exciting for all to enjoy. Free admission.

Lights on the Loop

December 4, 2026–January 3, 2027

Daily, 5:30 – 11:00 p.m.

Alpha Loop between Old Milton Pkwy. & Northwinds Pkwy.

Celebrate the season with Alpharetta’s premier holiday experience! Lights on the Loop is a month-long celebration featuring a spectacular light display along a one-mile stretch of the Alpha Loop trail. This event is sure to draw hundreds of visitors and create unforgettable holiday memories. Free admission.

The Hamilton Alpharetta’s Annual Christmas Tree Lighting

November 20

5:30 – 8:30 p.m.

The Hamilton Hotel – 25 Milton Avenue

Celebrate the season with live music, hot cocoa Bailey’s bar, festive treats, photos with Santa, carolers from the Alpharetta High School Chorus, a family photo area, and a big screen showing holiday classics on the Amenity Deck. The tree lighting begins at 6:30 p.m. Free admission.

Season of Celebration Tree Lighting

November 21

5:00 – 8:00 p.m.

Downtown Alpharetta – 2001 Commerce Street

Come together to create special memories this season with your family at this holiday extravaganza! Watch as 10,000 bulbs light up the city! Free admission.

Lighting of Avalon

November 22

2:00 – 7:30 p.m.

Avalon – 400 Avalon Blvd.

Get in the holiday spirit with festive music and free activities for the whole family. From the annual opening of Avalon on Ice to the magnificent tree lighting at dusk and an appearance from Jolly Old Saint Nick himself, there is something exciting for all to enjoy. Free admission.

Lights on the Loop

December 4, 2026–January 3, 2027

Daily, 5:30 – 11:00 p.m.

Alpha Loop between Old Milton Pkwy. & Northwinds Pkwy.

Celebrate the season with Alpharetta’s premier holiday experience! Lights on the Loop is a month-long celebration featuring a spectacular light display along a one-mile stretch of the Alpha Loop trail. This event is sure to draw hundreds of visitors and create unforgettable holiday memories. Free admission.

Menorah Lighting at Avalon

December 6

5:00 – 6:00 p.m.

Avalon – 400 Avalon Blvd.

Avalon will host a Chanukah celebration this holiday season! Guests are invited to the Boulevard with a traditional Menorah lighting ceremony. Chabad of North Fulton will help light the menorah and will have special goodies for guests. Free admission.

Menorah Lighting on the Town Green 

December 7

5:00 – 6:00 p.m.

Town Green – 2001 Commerce Street

Celebrate the season with live music, hot cocoa Bailey’s bar, festive treats, photos with Santa, carolers from the Alpharetta High School Chorus, a family photo area, and a big screen showing holiday classics on the Amenity Deck. The tree lighting begins at 6:30 p.m. Free admission.

Menorah Lighting at Avalon

December 6

5:00 – 6:00 p.m.

Avalon – 400 Avalon Blvd.

Avalon will host a Chanukah celebration this holiday season! Guests are invited to the Boulevard with a traditional Menorah lighting ceremony. Chabad of North Fulton will help light the menorah and will have special goodies for guests. Free admission.

Menorah Lighting on the Town Green 

December 10

5:00 – 6:00 p.m.

Town Green – 2001 Commerce Street

Celebrate the season with live music, hot cocoa Bailey’s bar, festive treats, photos with Santa, carolers from the Alpharetta High School Chorus, a family photo area, and a big screen showing holiday classics on the Amenity Deck. The tree lighting begins at 6:30 p.m. Free admission.

Elf’d UP

November 20 – December 27

5:00 – 6:00 p.m.

UP on the Roof – 33 S. Main St.

Holiday humdrum? Not on this rooftop. Elf’d UP is back, bringing wall-to-wall Christmas magic, fabulously kitschy décor and Christmas-themed cocktails to UP on the Roof in downtown Alpharetta.

Don your tackiest sweater, gather your favorite ho-ho-hos and get ready to rock around the rooftop. Whether you’ve been counting down since July or need a little help finding your festive spirit, we’ll have you ruling your yule in no time.

More Information

Brunch With Santa

November 28

Brunch: 11:00 a.m. – 3:00 p.m.
Santa Visit: 11:30 a.m. – 2:30 p.m.

UP on the Roof – 33 S. Main St.

A little brunch. A little Christmas joy. A whole lot of frame-worthy memories. Skip the mall and take your Christmas traditions UP a notch. Santa is coming to downtown Alpharetta for our annual Brunch with Santa at UP on the Roof, complete with brunch favorites, festive sips and a chance to capture a little holiday magic with your favorite people.

More Information

4th Annual Ugly Sweater Bar Crawl

December 19

2:00 – 9:00 p.m.

Downtown Alpharetta – 2001 Commerce Street

Get that ugly sweater, find those tacky holiday pants, and get ready to jingle bell rock with treats, prizes, and discounts throughout downtown. Ticket admission required.

Noon Year’s Eve

December 31

10:00 a.m. – 12:30 p.m.

The Hotel at Avalon – 9000 Avalon Blvd.

Kick off your New Year’s celebration early and come out to Avalon’s Noon Year’s Eve Party at The Hotel at Avalon! This family-friendly event invites party-goers of all ages to ring in the new year with live music, face painting, crafts, and a countdown to Noon when a giant balloon drop will welcome in the New Year! Ticket admission required.

Elf’d UP

November 20 – December 27

5:00 – 6:00 p.m.

UP on the Roof – 33 S. Main St.

Holiday humdrum? Not on this rooftop. Elf’d UP is back, bringing wall-to-wall Christmas magic, fabulously kitschy décor and Christmas-themed cocktails to UP on the Roof in downtown Alpharetta.

Don your tackiest sweater, gather your favorite ho-ho-hos and get ready to rock around the rooftop. Whether you’ve been counting down since July or need a little help finding your festive spirit, we’ll have you ruling your yule in no time.

More Information

Brunch With Santa

November 28

Brunch: 11:00 a.m. – 3:00 p.m.
Santa Visit: 11:30 a.m. – 2:30 p.m.

UP on the Roof – 33 S. Main St.

A little brunch. A little Christmas joy. A whole lot of frame-worthy memories. Skip the mall and take your Christmas traditions UP a notch. Santa is coming to downtown Alpharetta for our annual Brunch with Santa at UP on the Roof, complete with brunch favorites, festive sips and a chance to capture a little holiday magic with your favorite people.

More Information

4th Annual Ugly Sweater Bar Crawl

December 19

2:00 – 9:00 p.m.

Downtown Alpharetta – 2001 Commerce Street

Get that ugly sweater, find those tacky holiday pants, and get ready to jingle bell rock with treats, prizes, and discounts throughout downtown. Ticket admission required.

Noon Year’s Eve

December 31

10:00 a.m. – 12:30 p.m.

The Hotel at Avalon – 9000 Avalon Blvd.

Kick off your New Year’s celebration early and come out to Avalon’s Noon Year’s Eve Party at The Hotel at Avalon! This family-friendly event invites party-goers of all ages to ring in the new year with live music, face painting, crafts, and a countdown to Noon when a giant balloon drop will welcome in the New Year! Ticket admission required.

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