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Get ready for a season packed with music, moments, and memory-making in Alpharetta. All summer long, enjoy the can’t-miss concerts, patriotic celebrations, global excitement, signature festivals, AND a chance to score your own weekend getaway. Whether you’re here to rock out, explore, cheer, or unwind, Alpharetta is your home base for a summer that truly celebrates it all.


Celebrate Big!

Enter to win a Rockin’ Weekend in Alpharetta!

Conclude your Summer of Celebration with a weekend filled with great tunes, unforgettable dining, and stylish shopping.

Prize Package Includes:

  • A One-Room, Two-Night Weekend Stay at The Hamilton hotel in Downtown Alpharetta
  • Two VIP Tickets and a VIP Parking Pass to see Breaking Benjamin on October 17 at Ameris Bank Amphitheatre

Total prize package valued at approximately $600.  You can also enter by visiting the Alpharetta Welcome Center between June 1 and August 31, 2026, to enter in person. One entry per person. Winner will be selected and notified the week of September 1, 2026. No cash value.

A full list of content rules can be found here. Offered by the Alpharetta Convention & Visitors Bureau.


Alpharetta Gears Up for the Summer of Global Soccer

Atlanta is set to welcome eight international soccer match ups in summer 2026, bringing high-energy competition, fan festivals, community gatherings, and celebrations throughout the metro area. Make Alpharetta your home for all the action. Located only 22 miles north of Atlanta, Alpharetta offers fans easy access to all the action while enjoying the comfort and upscale experience of Alpharetta. Stay in style at one of 31 modern hotels, dine in chef-driven restaurants, explore outdoor spaces, upscale shopping, and top-tier entertainment for fans from around the world. See why Alpharetta is the perfect destination offering First Class Hospitality for World Class Fans!

 

 


Celebrate America All Summer Long

Honor this historic 250th Independence Day with family and friends all weekend long!
The fun starts July 3 at the popular Farmers Market, held weekly at Alpharetta City Hall. That night, come  back for a concert on the town green followed by an amazing drone show!
The next night, return to Downtown Alpharetta in the beautiful Wills Park for the annual Fourth of July fireworks show. Pack a picnic, bring your blankets and lawn chairs, and settle in for this crowd-pleasing spectacular fireworks display lighting up the night at dusk.

In honor of the Semiquincentennial (that’s 250 years!) birthday of the United States, take a walk through downtown Alpharetta and be reminded of the milestones this great nation has reached since its founding. This Patriotic Pathway invites visitors and residents to discover how Alpharetta’s history connects with America’s larger story, from early settlement and innovation to civic engagement and technological leadership. Whether it’s the Founding Fathers, the first telephone, or the first transatlantic flight, let Alpharetta guide you on a historical journey!


Rock Out at Ameris Bank Amphitheatre

Turn up the volume at Alpharetta’s spectacular 12,000-capacity outdoor venue, Ameris Bank Amphitheatre, where the live music you’ve been anticipating finally takes the stage. Surrounded by lush greenery and featuring state-of-the-art screens and audio, there isn’t a bad seat in the house. You won’t miss a single drum solo, guitar riff, or signature dance move!

Acts this season include Hilary Duff, Santana and the Doobie Brothers, Train, Styx and Chicago, Jack Johnson, 311, and many more!

Admission ticket required.

 

 

 


Save The Date: October 9-10, 2026

Experience the magic of the Wire & Wood Songwriters Festival, Alpharetta’s most anticipated two-day music celebration! Headlined by acclaimed singer-songwriters Corey Smith and Sister Hazel, this beloved festival fills the streets with rocking sounds and unforgettable performances.
More than 30 local, regional, and national artists take the stage across multiple venues throughout Downtown Alpharetta, from lively outdoor stages to cozy restaurants and neighborhood shops. Between songs, performers share the stories behind their music, creating an intimate, interactive experience you won’t find at a typical concert.
Consistently named one of the region’s top events, Wire & Wood is a can’t-miss weekend where great music, personal stories, and the vibrant spirit of Alpharetta come together!
Free admission.