Polar Bear Plunge 2025

Polar bear jumping

February 1, 2025
10:00AM – 2:00PM
Wills Park Pool

The Polar Bear Plunge is a fun and meaningful Alpharetta tradition that
started in 2018. Every year in February, dozens of plungers have been jumping
into the Wills Park pool and “Freezin’ for a Reason” to support charitable
organizations both near and far. Over the years, we have worked together to
raise almost $500,000, making a huge impact on our community.

We want to raise as much in 2025 as we have all the other years combined!
Our goal is $500,000 for causes and charities close to your heart, and we need
you! Choose the charity or cause you most want to freeze for, and raise funds
online using our powerful new, user-friendly fundraising tool to support
causes like:

  • Boy Scouts and Girl Scouts
  • Sports teams (high school or club)
  • Mission trip projects
  • Rotary Clubs
  • Corporate giving projects
  • Disaster Relief projects
  • BrewAble
  • Vision Warriors
  • Lionheart Life Center
  • The Drake House
  • Alpharetta Symphony
  • Champions Place
  • Meals by Grace
  • Alpharetta Public Safety Foundation
  • All for One
  • Alpharetta YMCA
  • Camp Lighthouse
  • Plunge for Pups
  • Gateway
  • Senior Services North Fulton
  • Green County Alabama New Era Club
  • Leadership North Fulton and Leadership Forsyth
  • Wacky World Playground
  • Rise Coffee
  • Habitat for Humanity
  • The American Legion
  • Stand Up for Kids
  • Milton First Responders
  • Revved Up Kids
  • Cambridge Lacrosse
  • Ubora (Africa)
  • Innovation Academy Interact Club
  • The SAM Foundation
  • Second Wind Dreams
  • The Sandwich project

WHO CAN PLUNGE this year–anyone with a passion! Girl Scouts, Boy Scouts,
churches, sports teams, nonprofits, school groups, class projects, mission
trips, community groups, international groups, civic organizations and
clubs–you name it, if it’s important to you, you can start a Polar Bear Plunge
team, and keep at least 85% of the funds you raise. That is so much better
than the percentage on cookies, wrapping paper, and other fundraisers! All at

Register for the 2025 Polar Bear Plunge, and start fundraising for the cause
you choose. Teams will get to give 90% of the funds they raise to their cause
if they sign up by December 1, and others will be able to give 85% of the funds
they raise to their cause.

There will be other fun challenges and opportunities to increase your gift, so
watch our Instagram and Facebook pages frequently!

Get ready to start FREEZIN’ for a REASON at the 2025 Alpharetta Rotary
Foundation and Rotary Club of Alpharetta POLAR BEAR PLUNGE.