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The Power of Travel: You Can Be an Alpharetta Tourist & Travel Ambassador

National Travel and Tourism Week is an annual tradition in the U.S. hospitality industry during the first full week of May to celebrate the value travel holds for our communities, economy, businesses, and personal well being. This year, the #PowerOfTravel is more important than ever to keep our local community thriving and healthy. Alpharetta’s hospitality industry is open for business and invites you to be a tourist and travel ambassador in your own backyard!


Each day, we see the passion our residents have for the fabric and charm of this community. That local enthusiasm exudes into the ambiance of the destination enticing thousands of visitors to come each year. People want to go where the residents love where they live! Alpharetta’s shops, restaurants, attractions, events, and hotels are incredible tourism assets that make up the economic foundation and have a tremendous fiscal impact to the city we love so much. The citizens of Alpharetta and surrounding communities are an important resource to these tourism assets to make an immediate impact on our city’s rebounding economy.


We’ve curated a list of ways you can “staycation” as a local tourist or invite your friends and family into town where you can be their personal Alpharetta travel ambassador! You and your crew can find fun and enjoyment while supporting these vital small businesses.

  • Know a friend or family member who could use a getaway? Book an Alpharetta hotel room and invite them to visit for the weekend. It’s fun to play tour guide and host guests in your own backyard!
  • Check off your summer gift list or buy something special for yourself! Alpharetta has over 250 shops so you can spend a day or two purchasing unique treasures in these local shops. Whether it’s a day at Avalon, an evening in Downtown Alpharetta, or a stroll at North Point Mall, you can shop until your heart is content.
  • Everyone loves food! Alpharetta has over 200 delicious restaurants. Plan a progressive food tour through the city with your group to have a day away from the kitchen. Place a pick-up or curbside order to enjoy in the sunshine at a local park or take back to your hotel.
  • If changes in attitude are what you need, Alpharetta’s breweries and wine stops can make that happen. Pick up a bottle or three at Fermented or enjoy a wine flight at Cru Food & Wine Bar. Find hoppy brews at Jekyll Brewing or Currahee Brewing Company.
  • Need some R&R? Plan some time at one of Alpharetta’s 20+ spas and wellness centers for a day of pampering. From massages to cryotherapy, there is an array of relaxation therapies for all.
  • Looking for an event to keep the gang entertained? Live music has resumed. Cooking schools are hosting workshops. Get creative at an art exhibit or painting class. Check out our calendar of events to see which ones you would like to attend.
  • From high-energy games to escape rooms, Alpharetta is packed with family-friendly attractions to entertain both the kids and adults in your crowd. Check out our list of fun-filled Alpharetta attractions!
  • Alpharetta is home to the only conference center in North Fulton as well as 29 hotels with meeting space. Need to host a small meeting, wedding, or event sometime soon? Our hotels are eager to work with you with social distancing procedures and enhanced cleaning measures in place to ensure a successful event. Not sure where to begin in planning your event? Let our sales team at the Alpharetta CVB help you. Our services and resources to planners are complimentary.

We hope you enjoy exploring the hospitality experiences you can find close to home all while leading the local economy to be strong once again. The #PowerOfTravel begins right here in Alpharetta!


About National Travel & Tourism Week
National Travel & Tourism Week was established in 1983 by President Reagan and is an annual salute to travel in America. During the first full week in May, communities nationwide unite around a common theme to showcase travel’s contributions to the economy and American jobs.

According to the U.S. Travel Association, travel and tourism is one of America’s largest industries, and is essential to the American economy. The industry provides an indispensable source of job creation as it generated $2.5 trillion in economic impact in 2018.