National Travel & Tourism Week
We’re excited to celebrate National Travel & Tourism Week, May 3-9, 2026, a nationwide recognition of how travel strengthens communities and fuels local economies. In Alpharetta, tourism plays a powerful role in supporting local businesses, creating jobs, and enhancing the vibrant experiences that make our city such a welcoming destination.
From family reunions and festivals to shopping, dining, and live music, visitor spending helps keep Alpharetta thriving, and this week, we’re celebrating our awesome destination with giveaways!
CELEBRATE TRAVEL IN ALPHARETTA WITH NTTW GIVEAWAYS
Win two tickets to see Parker McCollum 2026 Tour at Ameris Bank Amphitheatre
PLAN AN ALPHARETTA GETAWAY!
We’ve curated a list of ways you can “staycation” as a local tourist or invite your friends and family into town, where you can be their personal Alpharetta travel ambassador! You and your crew can have fun while supporting these vital small businesses.
- Know a friend or family member who could use a getaway? Book an Alpharetta hotel room and invite them to visit for the weekend. It’s fun to play tour guide and host guests in your own backyard!
- Check off your summer gift list or buy something special for yourself! Alpharetta has over 250 shops, so you can spend a day or two purchasing unique treasures in these local shops. Whether it’s a day at Avalon, an evening in Downtown Alpharetta, or a stroll at North Point Mall, you can shop until your heart is content.
- Everyone loves food! Alpharetta has over 200 delicious restaurants. Plan a progressive food tour through the city with your group to have a day away from the kitchen. Place a pickup or curbside order to enjoy in the sunshine at a local park or take it back to your hotel.
- If changes in attitude are what you need, Alpharetta’s breweries and wine stops can make that happen. Pick up a bottle or three at Fermented or enjoy a wine flight at Cru Food & Wine Bar. Find hoppy brews at Currahee Brewing Company.
- Need some R&R? Plan some time at one of Alpharetta’s 20+ spas and wellness centers for a day of pampering. From massages to cryotherapy, there is an array of relaxation therapies for all.
- Get creative at an art exhibit or painting class. Check out our calendar of events to see which ones you would like to attend.
- From high-energy games to escape rooms, Alpharetta is packed with family-friendly attractions to entertain both the kids and adults in your crowd. Check out our list of fun-filled Alpharetta attractions!
- Alpharetta is home to the only conference center in North Fulton, as well as 31 hotels with meeting space. Need to host a small meeting, wedding, or event sometime soon? Our hotels are eager to work with you, with social distancing procedures and enhanced cleaning measures in place to ensure a successful event. Not sure where to begin in planning your event? Let our sales team at the Alpharetta CVB help you. Our services and resources to planners are complimentary.
About National Travel & Tourism Week
National Travel & Tourism Week was established in 1983 by President Reagan and is an annual salute to travel in America. During the first full week in May, communities nationwide unite around a common theme to showcase travel’s contributions to the economy and American jobs.
According to the U.S. Travel Association, travel and tourism is one of America’s largest industries, and is essential to the American economy. The industry provides an indispensable source of job creation as it generated $2.5 trillion in economic impact in 2018.