To positively impact the economic life of Alpharetta
To position the city of Alpharetta as a regionally, nationally and globally recognized premier tourism destination by developing quality programs and facilities to attract overnight visitors
How We Are Funded
Alpharetta’s 23 hotels collect a 6 percent hotel occupancy tax from their visitors and pay it to the city on a monthly basis. The city keeps 56.67 percent of the tax to spend on enhancements for its citizens and distributes 43.33 percent to the Alpharetta CVB to market and promote the city of Alpharetta.
What We Do
The Alpharetta CVB uses innovative and targeted marketing strategies, along with aggressive sales efforts, to attract overnight visitors to the city. We do this in three key areas:
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Increasing the awareness and identity of Alpharetta as a destination for the leisure and individual traveler and raising awareness of the economic importance of the visitor industry to Alpharetta by placing advertisements, writing press releases, utilizing social media and maintaining a technologically advanced website
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Employing a variety of sales strategies to increase the number of group room nights booked in Alpharetta’s 23 hotels through attendance at tradeshows, association meetings and conferences as well as sales calls and site visits with event organizers
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Providing leadership for the visitor industry, coordinating activities, encouraging marketing activities and partnerships, and projecting an appealing image on behalf of the city of Alpharetta
For more information on the Alpharetta CVB and our services, call us at 678-297-2811 and request our brochure, “A Look at the Alpharetta Convention and Visitors Bureau”.
Benchmark of Excellence Certification from GACVB
The Alpharetta CVB was the first CVB in the state of Georgia to receive the Benchmark of Excellence Certification (BEC) by the Georgia Association of CVB’s Destination Marketing Organization.
The BEC program certifies that the CVB adheres to practices and procedures which serve to increase the overall professionalism and effectiveness of the organization.
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