About ACVB

Vision Statement

To positively impact the economic life of Alpharetta.

Mission Statement

To position the city of Alpharetta as a regionally, nationally and globally recognized premier tourism destination by developing quality programs and facilities to attract overnight visitors.

How We Are Funded

Alpharetta’s 23 hotels collect a 8 percent hotel occupancy tax from their visitors and pay it to the city on a monthly basis. The city keeps 37.5% of the tax to spend on enhancements for its citizens, 18.75% is given to the conference center and  43.75% is distributed to the Alpharetta CVB to market and promote the city of Alpharetta.

What We Do

The Alpharetta CVB uses innovative and targeted marketing strategies, along with aggressive sales efforts, to attract overnight visitors to the city. We do this in three key areas:

  • Increasing the awareness and identity of Alpharetta as a destination for the leisure and individual traveler and raising awareness of the economic importance of the visitor industry to Alpharetta by placing advertisements, writing press releases, utilizing social media and maintaining a technologically advanced website
  • Employing a variety of sales strategies to increase the number of group room nights booked in Alpharetta’s 23 hotels through attendance at tradeshows, association meetings and conferences as well as sales calls and site visits with event organizers
  • Providing leadership for the visitor industry, coordinating activities, encouraging marketing activities and partnerships, and projecting an appealing image on behalf of the city of Alpharetta

For more information on the Alpharetta CVB and our services, call us at 678-297-2811 and request our brochure, “A Look at the Alpharetta Convention and Visitors Bureau”.

Recent Awards

  • 2017 “Best Ideas Competition” winner for Alpharetta’s Insider’s Blog at the Georgia Association of Convention and Visitors Bureaus (GACVB)
  • 2017 Readers Choice from SportsEvents Magazine
  • 2016 Readers’ Choice Award- ConventionSouth Magazine
  • 2016 AVA Digital awards: Gold for Facebook engagement and honorable mentions for website and for digital campaign with Explore Georgia
  • 2016 Marcom Awards: Platinum for Alpharetta Insider Blog; Gold for Alpharetta Destination Video and Only in Alpharetta Campaign, Honorable Mention for Alpharetta Convention and Visitors Bureau Facebook Page Engagement and for the 2015 Alpharetta Visitors Guide
  • 2014, 2015, 2016 Best of the Best in Information Services from Appen Media
  • 2015 “Best Ideas Competition” winner for website at the Georgia Association of Convention and Visitors Bureaus (GACVB)
  • 2015 Top 20 Events in the Southeast for Wire and Wood and Taste of Alpharetta
  • 2015 Marcom Awards for Alpharetta CVB Facebook Page Engagement and Honorable Mentions for the 2015 Official Alpharetta Visitors Guide and Alpharetta CVB Website Redesign

Benchmark of Excellence Certification from GACVB

GACVB Cert Gold 2018

The Alpharetta CVB was the first CVB in the state of Georgia to receive the Benchmark of Excellence Certification (BEC) by the Georgia Association of CVB’s Destination Marketing Organization.

The BEC program certifies that the CVB adheres to practices and procedures which serve to increase the overall professionalism and effectiveness of the organization.



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